Reputation Management

In today’s rapidly evolving healthcare environment, reputational risks have never been greater.  But why wait for a little glitch or worse – a true crisis?

SPRYTE understands the danger of losing trust.  With decades of media relations experience rooted in trusted relationships with reporters and producers as well as deep healthcare industry knowledge, we are prolific in our ability to proactively cast positive light on organizations.

Most importantly, we equip you to be prepared for those critical instants that can change a healthcare company’s reputation in a heartbeat.

For an example of how we help clients maintain their outstanding reputations, VIEW OUR CASE STUDIES.


  • Brand Journalism
  • Community Relations
  • Competitor Analyses
  • Corporate Social Responsibility
  • Crisis Communications
  • Employee Communications
  • Media Analyses
  • Spokesperson Training
  • Strategic Messaging
  • White Papers

Shire Tackles Regional Hunger Crisis with High School Food Drive Competition

Shire is a global specialty biopharmaceutical company that set out to engage the region to make a real difference for local children and families. Philabundance is a highly-regarded hunger relief agency. With our help, the two organizations partnered to inspire thousands of high school students to compete in a massive food drive event we called The Great Food Fight! The Agency:

  • Reached out to principals and mobilized participating high schools with a huge pep rally media event.
  • Designed The Shire’s Great Food Fight brand to appeal to teens.
  • Produced an A to Z marketing toolkit to make participation easy. Suggested a robust internal communications campaign to engage Shire employees in the campaign.
  • Lobbied for a $10,000 prize for the school that collected the most food per student.

Our Results

Shire’s The Great Food Fight! addressed the major health issue of hunger, engaged hundreds of employees and put the company in the media spotlight. Ultimately, high school students from 21 high schools collected 65 tons of food in two weeks. The Agency generated 8.5 million earned media impressions in print and broadcast media coverage while Philabundance’s Facebook page posted daily for their 9,300 fans.

Crisis Communications Guidelines Prep Frontline Media Spokespeople

Pennsylvania Real Estate Investment Trust (PREIT) is a shopping center operator. At its malls, the property-based marketing directors are the front line of any crisis. But the chain of command and expected actions weren’t always clear. A practical endorsed Guide for crisis communications was needed. The Agency:

  • Created “Crisis Communications Guidelines for PREIT Shopping Center Properties,” a Binder of the company’s guiding communications principles and internal roles during a crisis.
  • Launched the Crisis Communications Guidelines with a day-long Corporate Training Workshop.

Our Results

PREIT’s “Crisis Communications Guidelines for PREIT Shopping Center Properties” was well received by PREIT’s corporate and field leadership. The Agency implemented an anonymous online survey on the Corporate Training Workshop. On a scale of 1 (lowest) to 10 (highest), the average response was 9. Now PREIT’s marketing team knows how to efficiently manage communications in a crisis while preserving PREIT’s corporate reputation.

PREIT Healthcare

When shopping center operator Pennsylvania Real Estate Investment Trust (PREIT) signed a lease with Main Line Health at Exton Square Mall, it wanted to let the shopping center real estate investment community know about its out-of-the-box healthcare leasing strategy. PREIT also wanted to inform loyal shoppers and the nearby community about the convenient new location of a respected health system. The Agency:

  • Publicized the lease in healthcare administration, real estate investment and shopping center trade publications.
  • Conducted a regional grand opening campaign in grassroots local market media.

Our Results

PREIT Healthcare’s leasing campaign yielded seven strategic earned media placements. It also leveraged a single healthcare leasing deal into a new market position appealing to ambulatory healthcare providers.