SPRYTE Communications is relentless in harnessing the media to impact reputations, build thought leadership credentials and exponentially positively impact Search Engine Optimization (SEO) in healthcare.
Our proficiency energizes organizations. And we have the metrics to show how media relations is advancing your business.
For examples VIEW OUR CASE STUDIES.
Remedi SeniorCare® is one of the country’s leading long-term care pharmacies, which reduces drug costs by 15 percent or more and increases med pass efficiency by 30 percent or more with its revolutionary med-pass system Paxit®. When it opened its newest state-of-the-art pharmacy in Phoenixville, Pa., the Agency undertook a strategic grand opening media relations campaign to announce Remedi’s arrival in the marketplace.
Remedi’s innovative medication-dispensing technology was featured in the region’s top daily newspaper, the Philadelphia Inquirer and on 6 ABC, the most viewed television network. WHYY’s Newsworks.org and MedCity News, a national healthcare innovation news service, also covered Remedi’s expansion. In total, the grand opening generated more than 2 million earned media impressions and put Remedi in a stronger position to sign on new healthcare clients.
Comfort Keepers is a Sodexo-owned in-home senior care franchise with more than 700 franchisees worldwide. One two-territory franchisee in a highly competitive suburban area north of Philadelphia wanted to break the news that she was creating an accredited training program and expanding her office space with a training center. The center would supply her franchise with homecare workers while upping the franchisee’s ability to serve an increasingly large population of seniors. The Agency suggested using a media relations approach: pitch a local business feature story that highlighted the franchisee’s expertise in senior homecare and set the stage for recruiting students to the new training center and ultimately employment with the franchise.
“The Age of Aging in Place” was the headline of a Sunday lead business story in the Bucks County Courier Times. The article detailed the growing senior population and one woman’s dream to create a school where her future homecare workers would be expertly trained. The story brought to life Comfort Keepers’ goal “to enrich the lives of clients to maintain the highest possible level of independent living in their own homes for as long as possible” through the success and ambition of a local franchisee. The article resulted in 41,500 impressions setting the stage for new client enrollment and the first class of trainees.
The Visiting Nurse Association (VNA) of Philadelphia is the oldest and largest non-profit home health and hospice provider in the region, serving more than 50,000 residents each year. As its 125th Anniversary approached, the VNA of Philadelphia decided to publicize its compelling history to build interest in an aggressive fundraising campaign kicking off at the Anniversary Gala. The Agency:
“Applaud Visiting Nurses on Quasquicentennial” was the headline of the Philadelphia Inquirer editorial that ran on the day of the Anniversary Gala. The Main Line Times’ highly regarded society reporter covered the Gala and other suburban newspapers ran advance photos and captions of the co-chairs. Earned media coverage that delivered more than 260,000 impressions increased the nonprofit’s visibility at a time of celebration and fundraising.
