Content isn’t just about getting the voice and visuals right. Search engine optimization (SEO), marketing automation and social boosting is just as important. Healthcare earned media placements perform extremely well in SEO with strong potential for long digital life spans, if channeled properly.
SPRYTE Communications is the perfect social and digital marketing partner for healthcare organizations. We are experienced, sophisticated story tellers with excellent writing skills. We will make the most of your digital marketing investment with earned, owned and shared communications strategies.
For an example of how we help clients in the digital and social sphere, VIEW OUR CASE STUDIES.
Created by Holy Redeemer Health System, Caring with Confidence is the name of a consumer healthcare Blog for families facing a loved one’s end-of-life needs and care. To bolster subscriptions, the Agency developed a Letter to the Editor campaign focusing on National Healthcare Decisions Day, an annual one day Advance Directive drive in April. Readers were pointed to the Blog for a downloadable sample Advance Directive.
More than 6,258,600 media impressions were secured by placing the Letter to the Editor in nine newspapers including the region’s leading daily, The Philadelphia Inquirer. Two placements included the Caring with Confidence URL where an Advance Directive was downloadable. In all, Holy Redeemer Health System realized a 52 percent increase in Blog page views during the week of National Healthcare Decisions Day.
Gift of a Day is one of Crossroads Hospice & Palliative Care’s signature programs where patients are asked, “If you had one perfect day, what would it look like?” The patients’ answers spur the Crossroads team, based at 11 different locations in 7 states, to create special and memorable experiences for patients and families. The Agency repurposes media information materials for Crossroads’ social media channels and Blog.
The Agency’s Blog about a 105-year-old patient who celebrated her birthday and Crossroads Gift of a Day by performing Duckmaster duties at the famed Peabody Hotel in Memphis where she once worked was particularly effective. A Facebook post linking to the Blog generated 484 specific reactions from individual viewers, generating an additional 11,460 impressions. It was one of the highest producers in terms of monthly page views, impressions and overall engagement.
For Crossroads Hospice & Palliative Care, a private independent operating 11 locations in 7 states, strong relationships with referral sources that help families choose providers are critical. Admissions are possible 7 days a week including after hours and on holidays. That’s why the Agency wrote “It’s 5 O’clock Friday. Do You Know Where Your Hospice Patient Will Go?” targeted to healthcare practitioners. The Blog:
With additional Facebook boosting, promotional Tweets and prominent posting on the company’s website, “It’s 5 O’clock Friday. Do You Know Where Your Hospice Patient Will Go?” earned a 6 percent engagement rate and an increase in calls to Crossroads’ 24 Hour Call Center.
