Referral Marketing

In our highly competitive marketplace, healthcare organizations must create awareness and points of differentiation for providers, consumers, employees, doctors, elected officials, opinion leaders, accountable care organizations and payers.

At SPRYTE Communications, we understand niche referral tracks.  We also know how to educate your workforce and inspire your employees to become your best referral ambassadors.

With BIG ideas and a deep understanding of today’s healthcare marketplace, SPRYTE propels healthcare organizations to connect with critical referrers.

For an example of a creative Referral Marketing BIG Idea VIEW OUR CASE STUDIES.



  • Automating Email Marketing
  • Consultative Conversations Training
  • Creative Programs & BIG Ideas
  • Employee Communications
  • Events
  • Marketing
  • Publications
  • Relationship Management
  • Thought Leadership
  • Websites

Caring More Award Honors Social Workers While Building Referral Lines

Social workers are healthcare professionals that guide families through decisions like choosing a hospice provider. At Crossroads Hospice & Palliative Care, an independent provider with 11 locations in 7 states, social workers have long been revered as a key bridge to patients. Crossroads wanted to expand its professional referral network while recognizing social workers, the unsung heroes of healthcare. The Agency:

  • Recommended a creative multi-layered referral marketing BIG idea, the Caring More Award for Social Workers, that also delivered tremendous earned media value.
  • Provided new opportunities for Crossroads to find and build relationships with critically important referral sources.

Our Results

Crossroads’ Caring More Award has opened doors to multiple new business referral relationships and has broadly connected Crossroads with local social workers. The Caring More Award is also an earned media masterpiece. Media coverage—broadcast, print, and digital—exceeded 2.2 million message-driven impressions in 2016.

HomeCare Associates

HomeCare Associates (HCA) is a thriving homecare provider. With its 20th Anniversary approaching, the employee-owned company that’s a welfare-to-work model imagined a humble but meaningful celebration that resonated with government officials and its own employees. It turned to the Agency for a modest BIG idea. The Agency:

  • Created “Hug a Caregiver Day.” A highlight of the day’s activities was a dramatic 40-person group hug involving HCA leaders, homecare workers and political representatives.
  • Secured acknowledgement of HCA’s Mission and Anniversary from numerous elected officials.
  • Deployed a media relations campaign that boosted employee morale and built HCA’s brand visibility in a competitive marketplace.

Our Results

The Group Hug was the key visual in a feature segment on the region’s top-rated television network, 6 ABC and on the front page of Metro, the region’s daily newspaper distributed on public transit. There was also an hourly story with employee interviews on Philadelphia’s KYW AM, the leading all-news radio station. “Hug a Caregiver Day” gave one small homecare company a visible vehicle for celebrating its caregivers while acknowledging a milestone anniversary.

The Heart House

The Heart House is Southern New Jersey’s dominant independent cardiology group. When the busy practice invested in the region’s first Positron Emission Tomography (PET) Scanner for cardiac nuclear stress testing, it wanted referring primary care physicians and prospective patients to know that the new diagnostic tool has a 90 percent accuracy rating for identifying coronary artery disease and takes half as much time as a traditional nuclear stress test. The Agency delivered a grassroots media relations campaign to show how PET Scans save patients time and expose them to less radiation, while more accurately diagnosing coronary artery disease.

Our Results

Front page stories in the Camden Courier Post and Burlington County Times included color photos. A two-minute television segment with The Heart House doctor appeared on NBC 10’s evening news. All in all, the campaign yielded more than 175,000 earned media impressions, setting the stage for increased referrals for PET Scans to The Heart House.