INSIGHTS

SPRYTE Celebrates 2nd Anniversary

Milestone Inspires a Special Punch made with Sprite

In celebration of SPRYTE Communications’ 2nd Anniversary last Thursday, January 31st, I posted an article on LinkedIn, my first.

In the spirit of repurposing, my article is this week’s SPRYTE Insights Blog. You might have also seen the recipe for our 2nd Anniversary Punch on SPRYTE’s social media channels. In case you were wondering, it was as delicious as our 1st Anniversary Punch.

A professional colleague asked me if I was having a two-year-old tantrum? Of course, I am! I own a healthcare public relations agency in 2019. There’s nothing calm about it.

But the best part of being so young is how optimistic we feel. And, as you can imagine, specializing in healthcare providers in one of America’s healthcare headquarters is stacking up to be a very good place to be.  - Lisa Simon

Do you work for an organization that has struggled with the best way to celebrate a milestone anniversary? It's not uncommon to not know how much to budget, whether it's more important to celebrate internally or externally or both or, my favorite, whether to look backward or forward. I say this from experience. Anniversaries have been key times for organizations to engage a PR firm or for agencies to perform the anniversary heavy lifting within an existing client relationship. We've supported and delighted in many client anniversaries over the years including:

Bristol Riverside Theater5th
Cherry Hill Mall50th
Children’s Seashore House125th
City of Philadelphia Fairmount Water Works200th
Crossroads Hospice & Palliative Care20th
Drexel University School of Public Health10th
Griswold Home Care35th
Har Zion Temple75th
HomeCare Associates10th & 20th
Hotel Atop The Bellevue90th
Kenneseth Israel150th
Mt. Airy USA30th
Office Basics25th
Pearl Pressman Printers100th
Robins’ Nest45th
Rohm and Haas Bristol Plant75th
VNA-Community Services75th
VNA of Philadelphia125th
Willow Grove Park Mall10th & 100th
Wistar Institute100th
YMCA of Philadelphia & Vicinity150th

Our depth in anniversary celebrations was gained before our reinvention as SPRYTE Communications on January 31st 2017. I'm humbled by how many of these anniversary celebrations were for healthcare providers. It must have been an omen!

Part of being the new us is appropriateness. So, like organizations every where, even with all this anniversary experience, I struggled with how to celebrate SPRYTE's second anniversary today. It means so much to me personally, as you can imagine, but you might be thinking, who cares? That's not uncommon for the non celebrants. I won't divulge all of our anniversary celebration details but I am sharing our 2nd Anniversary Punch Recipe, which we'll be enjoying at lunch in a few hours.

Please join me today in toasting SPRYTE Communications' second anniversary.