
INSIGHTS
Case History – Comfort Keepers
Comfort Keepers is a Sodexo-owned in-home senior care franchise with more than 700 franchisees worldwide. One two-territory franchisee in a highly competitive suburban area north of Philadelphia wanted to break the news that she was creating an accredited training program and expanding her office space with a training center. The center would supply her franchise with homecare workers while upping the franchisee’s ability to serve an increasingly large population of seniors. The Agency suggested using a media relations approach: pitch a local business feature story that highlighted the franchisee’s expertise in senior homecare and set the stage for recruiting students to the new training center and ultimately employment with the franchise.
