Remedi SeniorCare® is one of the country’s leading long-term care pharmacies, which reduces drug costs by 15 percent or more and increases med pass efficiency by 30 percent or more with its revolutionary med-pass system Paxit®. When it opened its newest state-of-the-art pharmacy in Phoenixville, Pa., the Agency undertook a strategic grand opening media relations campaign to announce Remedi’s arrival in the marketplace.
Remedi’s innovative medication-dispensing technology was featured in the region’s top daily newspaper, the Philadelphia Inquirer and on 6 ABC, the most viewed television network. WHYY’s Newsworks.org and MedCity News, a national healthcare innovation news service, also covered Remedi’s expansion. In total, the grand opening generated more than 2 million earned media impressions and put Remedi in a stronger position to sign on new healthcare clients.