When shopping center operator Pennsylvania Real Estate Investment Trust (PREIT) signed a lease with Main Line Health at Exton Square Mall, it wanted to let the shopping center real estate investment community know about its out-of-the-box healthcare leasing strategy. PREIT also wanted to inform loyal shoppers and the nearby community about the convenient new location of a respected health system.
- Publicized the lease in healthcare administration, real estate investment and shopping center trade publications.
- Conducted a regional grand opening campaign in grassroots local market media.
PREIT’s healthcare leasing campaign yielded seven strategic earned media placements. It also leveraged a single healthcare leasing deal into a new market position appealing to ambulatory healthcare providers.