At SPRYTE, we talk often about the PESO -- Paid. Earned. Shared. Owned. -- media model with our healthcare provider clients. We’re big fans of PESO.

Healthcare Providers: Is 2019 the Year
You Hire a Public Relations Agency?

Watch Your Positive Reputation Blossom

Perhaps you are a healthcare provider who’s been thinking about hiring a public relations (PR) agency in the new year.

For first timers, it can be a big step filled with mystery and the perpetual fear of wasting precious budget dollars.

Even experienced leaders who have bottom line responsibility for hiring professional services firms know that without a deliberate strategy and articulated desired outcomes, measuring success can be tricky or worse, murky.

The PESO Media Model

By now most professional communicators have had some exposure to the PESO media model – Paid. Earned. Shared. Owned.
You may be wondering which part of PESO is public relations?

The answer is all four, the P, the E, the S and the O, however, traditionally PR firms have focused on delivering earned media (what used to be referred to as publicity) and SPRYTE Communications is no exception. But as time goes on and we evolve with our industry, we welcome the blurring of the lines.

Here are Tactics SPRYTE would like to continue delivering to clients in 2019:

Healthcare Tactical Wish List

  • Email Marketing Campaigns
  • Blogs
  • Web Sites
  • Social Media Content and Management
  • Blogs

This is in addition to our legacy business of designing and implementing:

Legacy Business

      • Earned Media Strategies

If you engage a PR agency in 2019, you might be adding the following to your team:

Add Talent to Your Team

  • Experienced Practitioners Who Can Extend and Mentor Your Internal Team
  • Specialists at Winning Earned Media
  • Excellent Writers
  • Seasoned Project Managers
  • Connectors to a Wide Network

Does it sound too good to be true?  We don’t think so!

SPRYTE has added value to its engagements with healthcare providers because of these very attributes.

We look for partnership with our clients and working collaboratively toward organizational goals. We take full responsibility for the ideas we recommend and their implementation through to results.

As 2019 begins this week SPRYTE is ready for new challenges. We appreciate the opportunities that have come our way and we look forward to continued growth.

Spryte Communications