Pennsylvania Real Estate Investment Trust (PREIT) is a shopping center operator. At its malls, the property-based marketing directors are the front line of any crisis. But the chain of command and expected actions weren’t always clear. A practical endorsed Guide for crisis communications was needed. The Agency:
- Created “Crisis Communications Guidelines for PREIT Shopping Center Properties,” a Binder of the company’s guiding communications principles and internal roles during a crisis.
- Launched the Crisis Communications Guidelines with a day-long Corporate Training Workshop.
PREIT’s “Crisis Communications Guidelines for PREIT Shopping Center Properties” was well received by PREIT’s corporate and field leadership. The Agency implemented an anonymous online survey on the Corporate Training Workshop. On a scale of 1 (lowest) to 10 (highest), the average response was 9. Now PREIT’s marketing team knows how to efficiently manage communications in a crisis while preserving PREIT’s corporate reputation.