It’s 5 O’clock Friday. Do You Know Where Your Hospice Patients Will Go?

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For Crossroads Hospice & Palliative Care, a private independent operating 11 locations in 7 states, strong relationships with referral sources that help families choose providers are critical.  Admissions are possible 7 days a week including after hours and on holidays. That’s why the Agency wrote “It’s 5 O’clock Friday. Do You Know Where Your Hospice Patient Will Go?” targeted to healthcare practitioners.  The Blog:

  • Was a provocative and timely topic that reinforced Crossroads Brand promise: Expect more from us. We do.
  • Was highly searchable and powered by Search Engine Optimization (SEO) that earned it Crossroads’ top post of the month targeting clinical referral sources.
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Our Results

With additional Facebook boosting, promotional Tweets and prominent posting on the company’s website, “It’s 5 O’clock Friday.  Do You Know Where Your Hospice Patient Will Go?” earned a 6 percent engagement rate and an increase in calls to Crossroads’ 24 Hour Call Center.