For Crossroads Hospice & Palliative Care, a private independent operating 11 locations in 7 states, strong relationships with referral sources that help families choose providers are critical. Admissions are possible 7 days a week including after hours and on holidays. That’s why the Agency wrote “It’s 5 O’clock Friday. Do You Know Where Your Hospice Patient Will Go?” targeted to healthcare practitioners. The Blog:
- Was a provocative and timely topic that reinforced Crossroads Brand promise: Expect more from us. We do.
- Was highly searchable and powered by Search Engine Optimization (SEO) that earned it Crossroads’ top post of the month targeting clinical referral sources.
With additional Facebook boosting, promotional Tweets and prominent posting on the company’s website, “It’s 5 O’clock Friday. Do You Know Where Your Hospice Patient Will Go?” earned a 6 percent engagement rate and an increase in calls to Crossroads’ 24 Hour Call Center.