Pediatric Specialty Care offers state-of-the-art sub-acute care for medically fragile children in a cheerful, home-like environment. When its brand new 50 bed, 36,000 square foot sub-acute facility in Philadelphia was set to open, the Agency:
- Firmed up media messaging and facilitated media coverage.
- Planned a visually and emotionally-charged program that included the parents of Pediatric Specialty Care’s first patient, admitted earlier that week.
- Coordinated the attendance of nine elected government officials, and secured ceremonial documents from the Governor of Pennsylvania, a US Senator and Congressman, and the Mayor of Philadelphia, among others.
Media coverage included a feature segment on 6 ABC, Philadelphia’s top rated network television affiliate, an advance feature story in the Philadelphia Business Journal and a feature story and photo gallery on WHYY Newsworks.org. Earned media impressions and social media followers topped 415,000.