Physicians say that hospice care is great but there’s too little service and it’s offered too late. That was one of the findings of a national survey comparing attitudes about hospice care among physicians and consumers commissioned by Crossroads Hospice & Palliative Care, a provider with 11 locations in 7 states. Armed with new, proprietary information, the Agency:
- Leveraged survey findings in consumer- and physician-oriented news releases.
- Used survey findings to write and place an OpEd by Crossroads’ Founder Perry Farmer.
Farmer’s OpEd was picked up by eight daily newspapers. Crossroads’ consumer-oriented news release delivered more than 250 placements and the doctors’ version generated more than 1,000 views. A full-page story on the survey in a physician magazine, MD News, established Farmer as an expert resource for both doctors and the media.