Letters to the Editor Amplify the Topic
With the 4th of July holiday rapidly approaching later this week, we’ve been reflecting back on the awesome Letter to the Editor campaign SPRYTE conducted in conjunction with observance of the patriotic holiday last year.
Our work was for Relievus, a specialty pain management medical practice with 17 locations in Southern and Central New Jersey and Pennsylvania.
The analogy of patients struggling to overcome opioid addiction as a modern-day fight against oppression and the need to band together for a common good was a popular 4th of July inspired message, as proved by our nine Letter to the Editor placements in prominent daily and weekly newspapers.
People Who Abuse Opioids are not Inferior
Authored by Managing Physician, Dr. Young J. Lee, in the Relievus Letter to Editor, Lee wrote, “It’s important to understand that people who abuse opioids are not weak or inferior. They simply are people trying to deal with their pain. Eventually this pain becomes difficult to manage until it begins affecting their quality of life.”
Dr. Lee continues, “managing pain takes an intense, multifaceted approach. It takes a united and coordinated front.” His message resonates with the community at large.
That’s why placing a Letter to the Editor by a single author in multiple locations is one of SPRYTE’s favorite high impact, hyper-local earned media tactics. And a Letter to the Editor campaign delivers beautifully when a healthcare provider has multiple locations covering a wide geographic footprint served by a variety of local media outlets.