Hyper Local is So Credible and Rewarding
When you say healthcare communications agency in Philadelphia or New Jersey, the assumption is that you’re focused on pharmaceutical or life sciences companies. We’ve met so many successful local niche consultants serving those industries at every stage of their business cycles. And the increasingly visible publicly-traded global holding companies have also located their robust healthcare agency brands in Philadelphia in recent years to be closer to their clients.
Well, SPRYTE Communications specializes exclusively in healthcare too but we support healthcare providers. Not in a business-to-business capacity. Our strength is in consumer public relations.
Here’s an example of a campaign we conducted on behalf of Holy Redeemer Health System, a client since 2006, last week.
Holy Redeemer Opens 5th Outpatient Medical Center in Bucks County
When Holy Redeemer opened its fifth Bucks County outpatient medical center, consumer public relations was the only external communications function deployed.
The brand new 18,000 square foot ambulatory care center provides primary care, obstetrical and gynecological care, orthopedic care and rehabilitation services, professional counseling, physical therapy and radiology services.
The opening of Redeemer HealthCare at Richboro is of interest to individuals and businesses living in its vicinity for a variety of consumer and economic impact reasons. That’s why there was wide pick up of our news release by local daily and weekly newspapers.
But the ambulatory care center’s opening was also of interest regionally where the highly competitive healthcare provider industry is widely covered. John George, the Philadelphia Business Journal’s healthcare writer, conducted interviews with Holy Redeemer’s senior leaders and wrote the most comprehensive article about the System’s continued expansion in to new geographies in Bucks County.
Finally, Holy Redeemer’s expansion was also of interest to the trade media, with Becker’s covering it with three highly flattering “Insights.”
Many healthcare providers think that paid advertising is the only way to build their visibility in a local marketplace. Of course, it certainly won’t hurt. But think of the brand battles out there on billboards, radio and TV. In Philadelphia, it seems the biggest advertisers are our many outstanding healthcare providers.
But don’t overlook the power of public relations and the credibility delivered by news media covering your healthcare provider brand in action. Do you agree that the consumer earned media coverage of Holy Redeemer’s Richboro expansion is solid proof of its newsworthiness?