Assessing a healthcare organization’s readiness for marketing initiatives is crucial for a campaign’s success.
Preparation Makes PerfectAssessing a healthcare organization’s readiness for marketing initiatives is crucial for a campaign’s success. More
Employee Ambassadors in HealthcareScenario planning, creating guidelines, training and selecting the right employees and best content to share are the key considerations in designing and launching an Employee Ambassador program. More
Employees are the Best AmbassadorsThe right employees are the best brand ambassadors, providing the kind of awareness, credibility and endorsement for your company or brand that can’t be bought. More
Cultivating Relationships with Healthcare JournalistsCapturing the attention of a healthcare reporter is the age-old challenge for health communications professionals. But, you can improve your odds if you remember the “relations” part of public relations. More
In Avatar, Jake (l.) and Neytiri (r.) ultimately take an “emic” approach to each other. Source: Allstar Picture Library / Alamy Stock Photo
I See You: Putting the Patient in the Center of the Healthcare TeamWhen we take the time to step in the patient’s shoes, we have a better chance at understanding what is driving health outcomes – and how to intervene. More
Client Crossroads Hospice & Palliative Care visiting KFOR-TV during its Media Tour in Oklahoma City.
All Aboard the Media TourMedia Tours can be incredibly results-oriented, especially for healthcare and social service providers. More
Eight Ways to Use Your Culture to Attract Top TalentUse these tips to showcase your agency's company culture and navigate the competitive hiring market. More
DeAnna Looper, RN, CHPN, CHPCA Chief Compliance Officer for Carrefour Associates and Danny Cox, BSN, Senior Vice President of Clinical Operations for Carrefour Associates.
The Power of Personnel AnnouncementsBeneath the simple personnel announcement there are often stories that bring the corporate mission statement to life. More
Mikki Wiseman, whose husband of 65 years has Alzheimer's disease, shared her story with a TV reporter.
Make Your Media Event about Meaningful StoriesIf you have a human face and a great story to complement an otherwise ordinary activity, your event becomes much more than an event. More
Stories that honor veterans and patriotic service are almost always sure-fire ways for winning hearts, minds, and earned media.
A Veteran’s Last Flight Brightens a Labor Day News Cycle In honor of Labor Day, we’re resharing our blog post about how telling heartfelt stories – like Crossroads Hospice’s special “Gift of a Day” event for a beloved veteran – is one of the best ways More