Laying Down a Grassroots Campaign

Laying Down a Grassroots Campaign

Enlist Local Docs to Help When you’re working with a healthcare client that’s national in scope, or has a broad network of ambulatory care facilities or franchise offices, it’s important to get “boots on the ground” in the communities in which they operate. More

Podcasting for Healthcare

As healthcare communicators we are always looking for new and creative ways to get our messages out to our desired audiences. More

“And Doctor of the Year Goes To…”

Awards programs can be powerful tools to generate positive press – and much goodwill – for the practitioners in your healthcare organization, and possibly the organization itself. Just about every local business or regional lifestyle publication has a “Top Docs” feature, or recognitions for “Top Hospitals” or “Best Places to Work.” More

Growing Thought Leaders

Like growing a lush garden, developing a reputation for your practice or individual physicians as thought leaders takes cultivation. It’s no easy task. No matter how much your physicians know, no matter how impressive their credentials, you have to disseminate that knowledge consistently in a way that will appeal to their peers and other professionals. More

Rx for Reputation Health

What’s worse than a negative online review of a physician practice? A negative review that’s left to linger in perpetuity, unanswered, like sagebrush drifting across a ghost town. According to the Journal of the American Medical Association (JAMA), a whopping 99% of healthcare consumers said... More
Juneteenth Emancipation Day in Richmond Virginia 1905

Providers Need to Understand Patients’ Perspectives

Americans love their Fourth of July holiday. After all, it’s America’s birthday – the day we traditionally set aside to celebrate the signing of the Declaration of Independence and the establishment of a free nation where “all men are created equal.” More
Alt text
Kena Lewis, APR, director of public affairs for Orlando Health, gives an interview to WKMG-TV Orlando on how emergency preparedness among healthcare organizations saved lives after the Pulse Nightclub shooting.

Pulse Anniversary Reminds Us of Crisis Preparedness

Next Monday is June 12th, the one year anniversary of the horrific tragedy at the Pulse Night Club in Orlando, Florida, where 49 innocent individuals lost their lives and many, many more were injured. SPRYTE Communications was fortunate to recently be in Orlando at the Public Relations Society of America’s Health Academy annual conference. More

Healthcare’s Future Lies in Transformation

What will the future of healthcare look like? It’s an issue that public affairs commentators and policymakers across the political spectrum continue to debate. In 1994, the late Dr. William Kissick, a professor emeritus at Wharton and the University of Pennsylvania... More

Opioid Crisis Requires a Community Effort

One of the most prominent public affairs topics in recent months has been “The Opioid Crisis” or “The Opioid Epidemic.” Hardly a day goes by without a major news story offering up frightening new statistics about the rising number of opioid abusers, opioid-related arrests or... More

Beyond the Banquet Hall

If you’re in professional services with a healthcare practice, you know sponsoring healthcare-related seminars, conferences, committees and other events is a terrific way to get your organization’s name out to target audiences in a positive manner, and be seen “hanging” with other notable – and sometimes bigger – names in health services. More