Employee Ambassadors in Healthcare

Employee Ambassadors in Healthcare
Scenario planning, creating guidelines, training and selecting the right employees and best content to share are the key considerations in designing and launching an Employee Ambassador program. More

Employees are the Best Ambassadors

Employees are the Best Ambassadors
The right employees are the best brand ambassadors, providing the kind of awareness, credibility and endorsement for your company or brand that can’t be bought. More

Cultivating Relationships with Healthcare Journalists

Cultivating Relationships with Healthcare Journalists
Capturing the attention of a healthcare reporter is the age-old challenge for health communications professionals. But, you can improve your odds if you remember the “relations” part of public relations. More

I See You: Putting the Patient in the Center of the Healthcare Team

Jake and Neytiri in Avatar. Source: Allstar Picture Library / Alamy Stock Photo
I See You: Putting the Patient in the Center of the Healthcare Team
When we take the time to step in the patient’s shoes, we have a better chance at understanding what is driving health outcomes – and how to intervene. More

All Aboard the Media Tour

Client Crossroads Hospice & Palliative Care visiting KFOR-TV during its Media Tour in Oklahoma City.
All Aboard the Media Tour
Media Tours can be incredibly results-oriented, especially for healthcare and social service providers. More

Eight Ways to Use Your Culture to Attract Top Talent

Eight Ways to Use Your Culture to Attract Top Talent
Use these tips to showcase your agency's company culture and navigate the competitive hiring market. More

The Power of Personnel Announcements

DeAnna Looper, RN, CHPN, CHPCA Chief Compliance Officer for Carrefour Associates and Danny Cox, BSN, Senior Vice President of Clinical Operations for Carrefour Associates.
The Power of Personnel Announcements
Beneath the simple personnel announcement there are often stories that bring the corporate mission statement to life. More

Make Your Media Event about Meaningful Stories

Mikki Wiseman, whose husband of 65 years has Alzheimer's disease, shared her story with a TV reporter.
Make Your Media Event about Meaningful Stories
If you have a human face and a great story to complement an otherwise ordinary activity, your event becomes much more than an event. More

Timeless Stories Break Through Any Clutter

Stories that honor veterans and patriotic service are almost always sure-fire ways for winning hearts, minds, and earned media.
A Veteran’s Last Flight Brightens a Labor Day News Cycle In honor of Labor Day, we’re resharing our blog post about how telling heartfelt stories – like Crossroads Hospice’s special “Gift of a Day” event for a beloved veteran – is one of the best ways More

The Power of Pooches

It pays to pull out all the stops if an organization has a heartwarming story involving animals or kids.
Don’t Overlook Animals, Kids in Drawing Media This week, we’re revisiting our blog post about how stories involving animals and children are effective magnets for great media coverage. Never work with animals or children, goes the old show business saw. The point is, you will be u More