Building Relationships with Healthcare Journalists

The More You Know, the More They Want You on Speed Dial Capturing the attention of a healthcare reporter is the age-old challenge for health communications professionals.  But you can improve your odds if you remember the “relations” part of public relations. In a recent webi More

Cyber Security

Bracing for Cyber Attacks

Reputation Management is Key If Target suffers a cyber attack, customers’ credit card information may be at risk. But if a hospital or health system is struck by ransomware or a denial of service (DOS) assault, not only could patient health information be compromised, but quality of car More

Paying Homage, Building Relationships by Referral Marketing

Judging by Association: Making Referral Marketing Part of Your Arsenal Making New Business While Making New Friends   Your parents were right – people really do judge you by the company you keep. It’s an early lesson in what we call referral marketing.   Over the years, More

Employee Ambassadors in Healthcare

Congratulations! Your organization agrees that leveraging key employees as brand ambassadors will lead to better reach, credibility and engagement than More

Employees are Best Ambassadors

The healthcare industry is governed by rules under a whole host of government agencies, including the Federal Trade Commission (FTC), Food & Drug Administration (FDA) and More

Marketing Retail Healthcare

If you’re a senior healthcare executive, you are probably either seriously considering or already implementing a retail healthcare strategy. According to a report by Accenture, more than More

3T’s of Media Relations

For those who have experienced a loss, the holidays can be a time of intense sadness. While others are celebrating, bereaved people can feel overwhelmed by memories of loved ones, avoiding More

SPRYTE Insights Blog Debuts

Welcome to SPRYTE Insights, SPRYTE Communications’ new Blog, where we’ll offer advice and actionable recommendations for healthcare public relations. More