Shopping Center Owner Draws Healthcare Providers to Prime Unleased Space

Let's Talk

When shopping center operator Pennsylvania Real Estate Investment Trust (PREIT) signed a lease with Main Line Health at Exton Square Mall, it wanted to let the shopping center real estate investment community know about its out-of-the-box healthcare leasing strategy.  PREIT also wanted to inform loyal shoppers and the nearby community about the convenient new location of a respected health system.

The Agency:

  • Publicized the lease in healthcare administration, real estate investment and shopping center trade publications.
  • Conducted a regional grand opening campaign in grassroots local market media.
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Our Results

PREIT’s healthcare leasing campaign yielded seven strategic earned media placements.  It also leveraged a single healthcare leasing deal into a new market position appealing to ambulatory healthcare providers.