Created by Holy Redeemer Health System, Caring with Confidence www.careconfidently.com is the name of a consumer healthcare Blog for families facing a loved one’s end-of-life needs and care. To bolster subscriptions, the Agency developed a Letter to the Editor campaign focusing on National Healthcare Decisions Day, an annual one day Advance Directive drive in April. Readers were pointed to the Blog for a downloadable sample Advance Directive.
More than 6,258,600 media impressions were secured by placing the Letter to the Editor in nine newspapers including the region’s leading daily, The Philadelphia Inquirer. Two placements included the Caring with Confidence URL where an Advance Directive was downloadable. In all, Holy Redeemer realized a 52 percent increase in Blog page views during the week of National Healthcare Decisions Day.