The Heart House is Southern New Jersey’s dominant independent cardiology group. When the busy practice invested in the region’s first Positron Emission Tomography (PET) Scanner for cardiac nuclear stress testing, it wanted referring primary care physicians and prospective patients to know that the new diagnostic tool has a 90 percent accuracy rating for identifying coronary artery disease and takes half as much time as a traditional nuclear stress test. The Agency delivered a grassroots media relations campaign to show how PET Scans save patients time and expose them to less radiation, while more accurately diagnosing coronary artery disease.
Front page stories in the Camden Courier Post and Burlington County Times included color photos. A two-minute television segment with a Heart House doctor appeared on NBC 10’s evening news. All in all, the campaign yielded more than 175,000 earned media impressions, setting the stage for increased referrals for PET Scans to The Heart House.