OpEd Details How Doctor and Consumer Attitudes about Hospice Care Differ

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Physicians say that hospice care is great but there’s too little service and it’s offered too late.  That was one of the findings of a national survey comparing attitudes about hospice care among physicians and consumers commissioned by Crossroads Hospice & Palliative Care, a provider with 11 locations in 7 states.  Armed with new, proprietary information, the Agency:

  • Leveraged survey findings in consumer- and physician-oriented news releases.
  • Used survey findings to write and place an OpEd by Crossroads’ Founder Perry Farmer.
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Our Results

Farmer’s OpEd was picked up by eight daily newspapers.  Crossroads’ consumer-oriented news release delivered more than 250 placements and the doctors’ version generated more than 1,000 views.  A full-page story on the survey in a physician magazine, MD News, established Farmer as an expert resource for both doctors and the media.

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