SPRYTE Insights Blog Debuts

A New Energy in Healthcare Communications

Welcome to SPRYTE Insights, SPRYTE Communications’ new Blog, where we’ll offer advice and actionable recommendations for healthcare public relations.

The practical guidance we’ll share comes from 25 years of experience helping healthcare clients achieve their business goals and our deep experience in a variety of other industries. It will also spring from our active involvement as members of healthcare marketing and communications associations.

While we’ve always specialized in healthcare, we also have worked in the retail, manufacturing, financial, hospitality, arts & entertainment and consumer products industries. This broad insight helps us provide clients with different approaches to business challenges, which can be particularly advantageous in the increasingly competitive healthcare industry.

We will be blogging about current topics in healthcare public relations and reporting from the many healthcare marketing and communications association conferences, meetings & webinars we attend. The goal is to keep you in the know about what professionals are concerned with, what advice they’re offering, and the evolving nature of healthcare communications – indeed, communications across the spectrum.

Of course, since we’re driven everyday by the great results we get for our clients, from time to time SPRYTE Insights will shamelessly showcase our client work as examples of best-practice healthcare communications, and blog about successes in our five specialties: Media Relations, Reputation Management, Referral Marketing, Public Affairs and Digital Content & Social Marketing. We also hope to include insight from occasional guest bloggers drawn from the healthcare industry.

SPRYTE Communications is a new force in healthcare public relations. We look forward to sharing our insights with you.