Solution: Keep Your Digital Content Relevant
Fake news isn’t just a Washington catch phrase. It can be a harbinger of doom for healthcare organizations’ social marketing efforts, especially in the case of Facebook.
With the world’s top social media site recently updating its algorithms to devalue fake, spammy content, click bait (“You won’t believe what happened next!”) and “engagement bait” that has little relevance to anything (“Vote for your favorite flavor ice cream!”) – thereby limiting its exposure on timelines – our friends at Chatterblast, a Philadelphia social media marketing company, broke it all down and offered tips for navigating the new landscape.
The good news for healthcare communicators, who are typically conscientious users of social media for their practices or health systems, is we have a wealth of valuable information from doctors and other highly credible sources we can share. So long as we remain relevant to our audience, and continue to eschew fake, suspiciously or ambiguously sourced content, we’ll continue to get Facebook loving for our social marketing activities.
Read Chatterblast’s full blog here. And remember, SPRYTE is always standing by to help with content optimization to keep you from running afoul of the new standards.