Honoring Lew Klein’s Life and Legacy

Handwritten thank-you note from Lew Klein.
Honoring Lew Klein’s Life and Legacy
Yesterday, Temple University held a community memorial celebration for Lew Klein – a Philadelphia broadcasting pioneer and local icon who passed away last month at age 91. More

Devine Grades Healthcare Sector with a “B”

Joseph W. Devine, FACHE, Chief Experience Officer of Jefferson Health New Jersey, at the Quarterly South Jersey Business Outlook last month.
Expansion Must be Balanced with Reimbursement The Chamber of Commerce Southern New Jersey stages a very successful, well-attended quarterly South Jersey Business Outlook where panelists from different industries grade the economy today and also provide their six-month forecasts. Representing More

Pointing Out Oppression on July 4th

A Letter to the Editor by a single author in multiple locations is one of SPRYTE’s favorite high impact, hyper-local earned media tactics. 
A Letter to the Editor by a single author in multiple locations is one of SPRYTE’s favorite high impact, hyper-local earned media tactics. 
Letters to the Editor Amplify the Topic
A Letter to the Editor by a single author in multiple locations is one of SPRYTE’s favorite high impact, hyper-local earned media tactics.  More

Different Cultures Understand Medicine Differently

Presenting information in culturally relevant terms is essential for establishing trust and comprehension.
Different Cultures Understand Medicine Differently
“Different cultures understand illness and medicine differently, presenting information in culturally relevant terms is essential for establishing trust and comprehension.” More

Juneteenth – America’s Other Independence Day

patient experience
A celebration band marks Emancipation Day, June 19, 1900.
On June 19, 1865, Union General Gordon Granger, military commander of the defeated Confederate state of Texas, read aloud General Order No. 3, telling the populace of Galveston that: “The people of Texas are informed that, in accordance with a proclamation of the United States, all slaves a More

Don’t Overlook Professional Association Membership

PPRA President Adam Dvorin with members at a program in 2018 at Independence Blue Cross.
Learn. Grow.  Test yourself I’m a joiner.  I like belonging to things.  Clubs.  Museums.  Gardens. And, especially professional associations. Back in the day when I worked in other people’s agencies, we were encouraged to join associations and, whether we More

The Recipe for Successful Media Coverage

Organizations must have a relevant, compelling story to secure media coverage.
The Recipe for Successful Media Coverage
While social media has become an increasingly popular way for people to get their news, traditional media is still considered the most trustworthy avenue for news coverage in the U.S. More

No TV at the Shoreham Inn

The adorable Shoreham Inn doesn’t have televisions.
The adorable Shoreham Inn doesn’t have televisions.
None of SPRYTE’s full time employees have televisions. They are of a breed that streams what they want on demand, including news. This blog is about TVs and watching local news. My house has many TVs, large ones. And I have one in my office too that I watch all day. More

Building Your Broadcast Brand Takes Time

Assignment editors want to know they are sending their cameras out for good, visual material.
Assignment editors want to know they are sending their cameras out for good, visual material.
Based on SPRYTE's experience, it can take time to build up your broadcast brand with gatekeeping TV news assignment desks. SPRYTE Communications has successfully built up broadcast brand relationships for our clients. More

Retaining Medical Practice Talent

Your employees want you to hear their ideas.
Your employees want you to hear their ideas.
Retaining Medical Practice TalentSPRYTE is supporting large, multi-location independent physician practices. Can you imagine what was at the top of the list of pain points? Recruiting and retaining talent.
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