Different Cultures Understand Medicine Differently

Presenting information in culturally relevant terms is essential for establishing trust and comprehension.
Different Cultures Understand Medicine Differently
“Different cultures understand illness and medicine differently, presenting information in culturally relevant terms is essential for establishing trust and comprehension.” More

Juneteenth – America’s Other Independence Day

patient experience
A celebration band marks Emancipation Day, June 19, 1900.
On June 19, 1865, Union General Gordon Granger, military commander of the defeated Confederate state of Texas, read aloud General Order No. 3, telling the populace of Galveston that: “The people of Texas are informed that, in accordance with a proclamation of the United States, all slaves a More

Don’t Overlook Professional Association Membership

PPRA President Adam Dvorin with members at a program in 2018 at Independence Blue Cross.
Learn. Grow.  Test yourself I’m a joiner.  I like belonging to things.  Clubs.  Museums.  Gardens. And, especially professional associations. Back in the day when I worked in other people’s agencies, we were encouraged to join associations and, whether we More

The Recipe for Successful Media Coverage

Organizations must have a relevant, compelling story to secure media coverage.
The Recipe for Successful Media Coverage
While social media has become an increasingly popular way for people to get their news, traditional media is still considered the most trustworthy avenue for news coverage in the U.S. More

No TV at the Shoreham Inn

The adorable Shoreham Inn doesn’t have televisions.
The adorable Shoreham Inn doesn’t have televisions.
None of SPRYTE’s full time employees have televisions. They are of a breed that streams what they want on demand, including news. This blog is about TVs and watching local news. My house has many TVs, large ones. And I have one in my office too that I watch all day. More

Building Your Broadcast Brand Takes Time

Assignment editors want to know they are sending their cameras out for good, visual material.
Assignment editors want to know they are sending their cameras out for good, visual material.
Based on SPRYTE's experience, it can take time to build up your broadcast brand with gatekeeping TV news assignment desks. SPRYTE Communications has successfully built up broadcast brand relationships for our clients. More

Retaining Medical Practice Talent

Your employees want you to hear their ideas.
Your employees want you to hear their ideas.
Retaining Medical Practice TalentSPRYTE is supporting large, multi-location independent physician practices. Can you imagine what was at the top of the list of pain points? Recruiting and retaining talent.
More

Building Strong Internal Support Strategies

Employees welcome information about benefits and company strategies.
Employees welcome information about benefits and company strategies.
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Actionable internal communications start by articulating a mission and generating a vision. Employees want to know about benefits and company strategies. More

Why the Media Loves Crossroads’ Gift of a Day

Merry Schlobohm enjoyed a carriage ride around Liberty Park through the Crossroads Hospice Gift of a Day program. Photo by Faith Bemiss - Sedalia Democrat.
Why the Media Loves Crossroads’ Gift of a Day.
Crossroads Hospice’s Gift of a Day patient program is based on the idea of creating a very special, personalized day for patients receiving end of life care. SPRYTE has been supporting this Gift of a Day initiative More

Volunteers Want to Know Their Time is Valued

April is National Volunteer Month. Volunteers work for causes and appreciation, not money.
Volunteers Want to Know Their Time is Valued
Don’t overlook a simple thank you. Volunteers’ experiences must be as positive as possible. Anything less has potential to reflect poorly upon the organization. More