When Things Go Wrong in your Media Event

There are many considerations when arranging a media event for your hospital or health system. It’s really not unlike a wedding reception. More

Building an Award-Winning Content Marketing Strategy

A couple of months ago, Healthline crowned its Best Palliative Care Blogs of the Year. Much to our delight, we found that our incredible client Crossroads Hospice & Palliative Care was featured as one of the best blogs. More

When a Patient Becomes a Cause

The recent, heartbreaking story of Charlie Gard, the U.K. infant whose parents battled to keep him on life support and seek experimental treatment for his genetic disorder in the U.S., over the objection of his doctors, highlights an issue that all healthcare organizations need to think about. More

Earned Media Lessons for Missing Links

Quick question: Do you remember who the coolest kids in your high school were? More importantly, do you remember who got to decide who the coolest kids in school were? More

When Employees Behave Badly

There’s an old saying that the only things that are absolutely certain are death and taxes. Close behind is the reality that forms the basis for Murphy’s Law: sooner or later, despite our best efforts, something is going to go wrong More

Weekend Tennis Wipe Out

I started playing tennis well over age 40 and for the last six years I’ve been on a United States Tennis Association (USTA) ladies doubles tennis team that travels to outdoor public courts for a 10 week season in late spring. More
Laying Down a Grassroots Campaign

Laying Down a Grassroots Campaign

When you’re working with a healthcare client that’s national in scope, or has a broad network of ambulatory care facilities or franchise offices, it’s important to get “boots on the ground” in the communities in which they operate. More

Podcasting for Healthcare

As healthcare communicators we are always looking for new and creative ways to get our messages out to our desired audiences. More

“And Doctor of the Year Goes To…”

Awards programs can be powerful tools to generate positive press – and much goodwill – for the practitioners in your healthcare organization, and possibly the organization itself. Just about every local business or regional lifestyle publication has a “Top Docs” feature, or recognitions for “Top Hospitals” or “Best Places to Work.” More