Consumerism: The Future of Healthcare

Patient-Focused Care is a Growing Challenge Even before the advent of the Affordable Care Act, a primary goal for healthcare providers has been to get consumers more involved in their own healthcare decisions. From the now-defunct federal Health Systems Agencies (the original HSAs), to Health More
social media marketing
SPRYTE tagged our client and the reporter in sharing this feature story from The Philadelphia Inquirer.

11 Ways to Maximize Your Earned Media on Social

Congratulations, you’ve earned a great TV story, newspaper article or bylined thought leader piece in a trade publication! Now what? More
Top Doctors

Are Your Docs Top Doctors?

Top Doctors rankings appear in many regional lifestyle magazines across the country. Here in the Philadelphia area, Philadelphia Magazine features the areas best practitioners annually, in the May issue. More
Letter to the Editor

Letter Rip: Send that Letter to the Editor

The letter to the editor, alongside its big brother, the op-ed, is a tried-and-true earned media tactic. And for good reason. More
Social workers

Social Workers Bring Help and Hope

What is it that makes social workers tick? With March being National Social Work Month, we at SPRYTE thought what better time to delve into some of their motivations and inclinations? More

Podcasting: Is it a Good Fit?

A few months ago, we touched on the broad topic of Podcasting for Healthcare – and why it’s one of the fastest growing sectors of marketing. As they say, it’s not rocket science. More
Pay-for-Play e-mail-shadow

Beware the Pay-for-Play

No doubt you’ve received the e-mails: breathless offers to feature your organization on television, or interview your CEO or a doctor on a major healthcare podcast or website. More
social marketing facebook

Don’t Let Facebook Trip up your Social Marketing

Fake news isn’t just a Washington catch phrase. It can be a harbinger of doom for healthcare organizations’ social marketing efforts, especially in the case of Facebook. More
Public Affairs
Rhode Island State Capitol Building

Public Affairs and PR: Perfect Together

As our hometown Super Bowl Champion Philadelphia Eagles recently proved (yeah, we’re still celebrating!) to be successful, a football team needs a great offense. That means a dependable line as well as a talented backfield. More