At SPRYTE Healthcare Communications Means Consumer PR

Earned media announced the opening of Holy Redeemer’s fifth ambulatory care center in Bucks County.
Earned media announced the opening of Holy Redeemer’s fifth ambulatory care center in Bucks County.
Healthcare-Communications-Means-Consumer-PR
SPRYTE Communications specializes exclusively in healthcare PR for healthcare providers. Our strength is in consumer public relations. More

There’s Still Time to Make Changes for 2019

Today’s healthcare providers have to constantly change their approach to stay current in an increasingly digital landscape.
Today’s healthcare providers have to constantly change their approach to stay current in an increasingly digital landscape.
There’s Still Time to Make Changes for 2019
Today’s healthcare providers have to constantly change their approach to stay current in an increasingly digital landscape. Avoid defaulting to old habits that weaken your position, both personally and professionally. More

SPRYTE Celebrates 2nd Anniversary

In addition to Punch, SPRYTE Communications celebrated its 2nd Anniversary with a cookie cake.
SPRYTE Celebrates 2nd Anniversary
Do you work for an organization that has struggled with the best way to celebrate a milestone anniversary? Anniversaries have been key times for organizations to engage a PR firm to perform the anniversary heavy lifting within an More

Remembering the “Social” Aspect of Social Media

Social media is one of the best ways for healthcare providers to connect and build relationships with their current and prospective patients outside of the doctor’s office.
While most healthcare providers know how important social media is for connecting with their patients, many still struggle to engage with their followers. To build meaningful relationships with their patients, providers must remember to incorporate the human, “caring” element of healthcar More

When Your Patients are Asian-American

Asian American families often value group consensus when making important medical decisions. Respect is demonstrated differently in different cultures.
Asian Americans come from more than 50 countries, speak more than 100 different languages, and belong to diverse ethnic groups. Successful communication hinges on an awareness of how the values of patients from other cultural backgrounds differ from those traditionally held in Western cultur More

Partnering Makes Healthcare PR Less Lonely

Collaborate to Share Work and Celebrate Success Public relations can be a lonely function, especially when we bear the weight of delivering earned media for healthcare provider clients in major markets.  It requires high doses of adrenalin and drive, assuming your material is newsworthy More

The Media Advisory is a Critical Tool

A non-traditional recognition ceremony for graduates of Episcopal Community Services’ RISE Initiative at the historic Episcopal Community Services’ offices in Society Hill.
The Media Advisory is a Critical Tool
The Media Advisory is a critical media relations tool for encouraging television news coverage of a single event or function. If we think there is potential for a great TV story that will be enjoyed by viewers throughout our More

Healthcare Providers: Is 2019 the Year
You Hire a Public Relations Agency?

At SPRYTE, we talk often about the PESO -- Paid. Earned. Shared. Owned. -- media model with our healthcare provider clients. We’re big fans of PESO.
Is 2019 the Year You Hire a Public Relations Agency?
Perhaps you are a healthcare provider who’s been thinking about hiring a public relations (PR) agency in the new year. SPRYTE Communications is ready to partner with you to help your reputation blossom. More

Leverage Patient Successes in the News

patient case study
Sourcing the Perfect Spokesperson for Earned Media Takes Time Use patience, discipline and media relations planning to leverage patient case studies in launching a new service or technology. More

5 Tips for Healthcare Marketing to Hispanic Audiences

Multi-Lingual Nurse
Many health systems employ bilingual clinicians to speak to patients in their own languages.
Tips for Healthcare Marketing to Hispanic Audiences
It sounds simple. In order to communicate with someone effectively, it’s best to speak to them in their own language. That’s a marketing axiom. For healthcare marketing, it’s vital. More