Twitter Tactics to Reach Reporters

It’s often said that it takes work to make a marriage work. Melding two lives, lifestyles and families is a constant challenge. Business relationships are more transactional More
media event
Mikki Wiseman, whose husband of 65 years has Alzheimer's disease, shared her story with a TV reporter.

Make Your Media Event about People

Every organization has events, and everyone thinks theirs is special, different, or worthy of news coverage. The truth is, journalists have seen many of these happenings before More
Hospice trends

SPRYTE’s 2018 Hospice Predictions

The past few years have seen a number of issues and innovations gain prominence in healthcare and the hospice industry. More
Sgt. (Ret.) Earl Granville, wounded in Afghanistan, gives a post-Marathon interview to NBC10, as Fox29 waits in the wings.

Great Stories = Great Earned Media

It’s the age-old question: If a tree falls in the forest and no one is there to hear it, does it make a sound? There are many ways to argue it of course. More

The “Afterlife” of Earned Media Hits

If there’s one thing SPRYTE is good at, it’s generating great earned media results for our clients. But what becomes of those terrific stories after they appear? More
Sarah Kiptoo one second before crossing the finish line of the AACR Philadelphia Marathon, with a time of 2:38:14, became a Facebook favorite.

Running with Social Media at Philly Marathon

Like many communications consultants before us, “social media” was part of our Statement of Work on a very recent government engagement, and at the start of the contract earlier this year, it was relatively undefined. More

Is Your Website ADA Compliant?

The 1990 Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities in every area of public life, including employment, education, transportation, telecommunications and all public and private places that are open to the general public. More
Image Credit: Altimeter Group

When Media Worlds Collide

I grew up in the industry in the late 70s and 80s at BBDO/New York. Just post-Mad Men era, though not too far removed. More
Bronx gets his moment in the spotlight during Holy Redeemer's Dog Days of Summer Pup Parade.

The Power of Pooches

Never work with animals or children, goes the old show business saw. The point is, you will be upstaged, even ignored, in favor of your cute or furry costars. More
Happy Halloween!

What’s Scarier than Being Unknown?

Today is Halloween and a day for ghost stories and tales of things that go bump in the night. Scary stuff! But we are prepared to discuss something far darker and sinister. More