patient experience
A celebration band marks Emancipation Day, June 19, 1900.

Juneteenth – America’s Other Independence Day

Americans love their Fourth of July holiday. After all, it’s America’s birthday – the day we traditionally set aside to celebrate the signing of the Declaration of Independence More
earned media

Showcase Earned Media to Demonstrate Your Prowess

As healthcare communicators, one of our primary goals is to deliver high quality deliverables for our clients (or employers) in terms of earned media results More
public affairs

Healthcare’s Future Lies in Transformation

What will the future of healthcare look like? It’s an issue that public affairs commentators and policymakers across the political spectrum continue to debate. In 1994, the late Dr. William Kissick, a professor emeritus at Wharton and the University of Pennsylvania... More
palliative care

Palliative Care Comes of Age

For David R. Barile, MD, a geriatric medicine specialist based in Plainsboro, NJ, it was the steady calm of one of his patients – a grandmother and a woman diagnosed with a terminal illness More
reputation marketing
SPRYTE recently placed this expert advice column by Dr. Avi Gurwitz, highlighting his concussion expertise and one of Holy Redeemer Health System’s key services, their Pediatric UrgiCare Center.

Managing Reputation with Bylined Articles

When SPRYTE learned that a pediatrician at Holy Redeemer Hospital was seeing a spate of concussions relating to youth sports, we sprang into action to warn parents More
opioid crisis

Philadelphia Opioid Crisis: An Approach to Save Lives

One of the most serious public health issues facing us today is the opioid crisis. As the crisis has continued to grow over the course of the past decade More
consumer relations

Consumerism: The Future of Healthcare

Patient-Focused Care is a Growing Challenge Even before the advent of the Affordable Care Act, a primary goal for healthcare providers has been to get consumers more involved in their own healthcare decisions. From the now-defunct federal Health Systems Agencies (the original HSAs), to Health More