Leverage Patient Successes in the News

patient case study
Sourcing the Perfect Spokesperson for Earned Media Takes Time Use patience, discipline and media relations planning to leverage patient case studies in launching a new service or technology. More

5 Tips for Healthcare Marketing to Hispanic Audiences

Multi-Lingual Nurse
Many health systems employ bilingual clinicians to speak to patients in their own languages.
Tips for Healthcare Marketing to Hispanic Audiences
It sounds simple. In order to communicate with someone effectively, it’s best to speak to them in their own language. That’s a marketing axiom. For healthcare marketing, it’s vital. More

Use Personnel News to Showcase Your Organization

Tatia Cooper, head shot for HCA personnel announcement
Tatia Cooper, President and CEO of Home Care Associates
Use Personnel News to Showcase Your Organization
Is your personnel announcement solely about a new hire, or is there something more to say that can help brandish the image of your organization and distinguish it from your competition? At the very least, that’s a p More

Saluting Our Veterans

community veterans event
Veterans recognition events, such as this event being addressed by Cherry Hill, NJ, Mayor Chuck Cahn, offer great opportunities to win community recognition and earned media coverage. Photo Credit: Stephen Ehrlich.
Begin Planning Now to Honor Those Who Served
For many healthcare organizations, particularly those who provide medical care and other support services to aging veterans, the Veterans Day observance can provide irresistible opportunities to win community recogni More

Palliative Care’s Patient Focus

True palliative care encourages greater patient involvement in healthcare decisions.
Putting the “Care” Back in Healthcare
We live in a remarkable era of scientific and medical advancement. The healthcare industry has developed a vast array of techniques and tools that can be used to treat patients. There is so much more we can “do” to p More

Creating a Winning Awards Strategy

Awards Trophy
Help Your Professionals Stand Out from the Crowd in Awards Competitions
With the 98th rendition of the Miss America Pageant, the country’s oldest and most renowned individual talent/interview competition squarely in the minds of fans across the nation, it woul More

Writing is the Common Denominator for Healthcare PR and Content

This illustration of the benefits of Palliative Care accompanied our most widely read SPRTYE Insights Blog since launching in January, 2017: “Palliative Care Comes of Age.”
Don’t Forget You Blog to Generate Business!
When SPRYTE Communications was launched early last year, we also launched our Blog, SPRYTE Insights and we’ve been very disciplined about posting new content every Tuesday morning ever since. The depth of our cont More

Timeless Stories Break Through Any Clutter

A hospice patient's last request – to take to the air one more time and gaze down upon his beloved home state – would be a dream come true.
A Veteran’s Last Flight Brightens a Labor Day News Cycle
A Veteran’s Last Flight Brightens a Labor Day News Cycle For many professional communicators, using some kind of angle to tie your message to an upcoming holiday probably comes almost as easily as fa More

Curing What Ails Healthcare

Palliative care seeks to help people live life to the fullest, for as long as possible.
Hospice and Palliative Care Blaze a Path for Needed Changes
Hospice and Palliative Care Blaze a Path for Needed Changes: We’ve all heard the old healthcare adage: “The cure is worse than the disease.” Medical education trains physicians to fight disease. More

Patriotic Symbolism Helps Promote a Timely Cause

What do July 4th and the Opioid Crisis Have in Common?
Tie-ins to patriotic holidays are a time-tested avenue for promoting a product or business. How many times have we seen Presidents’ Day promotions for Lincoln lounge suites or Washington white More